Link in bio

An Instagram product catalog link, not another list of links.

An Instagram product catalog link is a single bio link that opens your actual products: photos, prices, sizes, what is in stock, and a checkout that takes the payment. A link tree hands someone a menu of URLs and asks them to pick. A catalogue link hands them the thing they came for. With SmolBusiness your store lives at yourname.smolbusiness.in, and that address is what goes in your bio.

Try out for free

No credit card needed · UPI ready · Cancel anytime

1 link

Your whole catalogue, not a menu of URLs

24/7

People order while you are asleep

0%

Commission on orders, on every plan

No app

Buyers need no account to check out

A link tree versus a catalogue link

What a link tree gives them

  • ✓A page of buttons, one of which might be what they wanted.
  • ✓No prices, so “how much?” still lands in your DMs.
  • ✓No sizes or colours, so the variant conversation happens by hand.
  • ✓No stock, so someone asks for a piece that sold last week.
  • ✓A tap that usually ends back in a chat window.

What a catalogue link gives them

  • ✓Products with photos, prices and descriptions on one page.
  • ✓Variants picked by the buyer, against live stock counts.
  • ✓A cart, so two items are one order and one delivery charge.
  • ✓Checkout on a UPI QR built from your own UPI ID.
  • ✓An order record for you, and a tracking page for them.

What your Instagram bio shop link should do

Open your own bio link on your phone as if you were a stranger who just watched one reel. Run through this list. Anything it cannot do is a question you will answer in DMs later today.

🔗

One link, your whole catalogue

Your store lives at yourname.smolbusiness.in. That single address holds every product, so you never have to choose which one link to promote.

🏷️

Prices and variants on the page

Each product carries photos, price, description, sizes or colours and its stock count, which is the entire content of a typical “price? size?” DM thread.

🌙

Orders while you sleep

Someone sees your haul at 1am and either finds a catalogue they can order from or a “DM to order” that waits for you to wake up. Only one of those converts.

🏦

Payment straight to you

Checkout shows a UPI QR built from your own UPI ID with the amount filled in, or runs on your own Razorpay keys. The money never passes through us.

🎨

It looks like your brand

Three themes, your own colours and logo, so the link people tap from your bio does not feel like a form someone bolted on.

🌐

Your own domain when you want it

Start on the free subdomain and move to your own domain later on a paid plan. The bio link changes once and everything follows it.

📋

Every order lands in a dashboard

Items, variant, address and payment status arrive together on web and on the mobile app, so nothing is reassembled from three separate messages.

🎟️

Coupons for your drops

Run a code on a launch or a Story-only discount, with a minimum order value, a usage cap and an expiry.

💸

Zero commission

No cut of your sales on any plan. You are billed on a seller plan instead, so the platform never takes a percentage of what a customer pays you.

How to add a shop link to your Instagram bio

  1. 1

    Create your store with your phone number

    Phone plus a one-time code. No password to invent, no credit card. You pick your subdomain, which becomes your link: yourname.smolbusiness.in.

  2. 2

    Add your UPI ID

    The same UPI ID you currently paste into chats. Checkout builds the QR from it with the order total already filled in, so the money goes straight to your account.

  3. 3

    List the products people already ask about

    Start with the five or ten that generate the most DMs. Photos, price, description, sizes or colours, and how many you have. You can add the rest later.

  4. 4

    Open your bio link on your own phone first

    Buy something from your own store. If any step makes you pause, it will stop a stranger completely.

  5. 5

    Paste it into Edit Profile

    On Instagram, open your profile, tap Edit profile, and put your store address in the links field. Instagram gives your bio one link area, which is exactly why it should open a catalogue rather than a menu.

  6. 6

    Use the same link in Stories and captions

    Add it with the link sticker on a Story, and point captions at your bio. Product pages have their own links too, so a single item can be linked directly from a drop post.

  7. 7

    Reply to price DMs with the link

    When someone asks the price, send the product link instead of typing the price. This is the habit that actually moves your ordering off chat, and it takes about a week to stick.

Questions, answered

How do I add a shop link to my Instagram bio?
Open your Instagram profile, tap Edit profile, and add your store address in the links field. If you do not have a store link yet, create one first: with SmolBusiness you sign up with your phone number, add your products and get an address like yourname.smolbusiness.in to paste in.
Can I put a product catalogue in my Instagram bio for free?
Yes. You can create a store, list products and start taking orders without entering a credit card, and the link is yours to paste into your bio immediately. There is no commission on any sale. You get a one-time grant of 50 credits at signup, and a paid order spends a few of them based on its value.
How many links can you put in an Instagram bio?
Instagram gives your bio one link area, which is why what sits behind it matters so much. Rather than spending it on a page of buttons, point it at a catalogue where every product already has its own page and price. Instagram has changed the exact limit before, so check the field in Edit profile for what your account currently allows.
What is the difference between a link in bio store and a link tree?
A link tree is a list of URLs, so the visitor still has to choose where to go and usually ends up in your DMs asking the price. A link in bio store is the destination itself: products, prices, variants, live stock and a checkout that takes the payment. One sends people onward, the other completes the sale.
Do my customers need an account to buy from my bio link?
No. Buyers check out as guests. They confirm their phone number with a one-time code so the order is tied to a real number, but there is no password or profile to create, which is the step that loses most first-time buyers.
Can I link a single product from a post or Story?
Yes. Every product has its own page and its own link, so a drop post or a Story link sticker can go straight to that item rather than to your homepage. Your bio keeps the full catalogue link.
What should my bio link say if I sell more than one kind of thing?
Keep one catalogue link in the bio and organise inside the store with categories, then use Story and post links to send people to a specific product or drop. Splitting your bio across several destinations sends part of your traffic to a page that is not selling that day.
Can I use my own domain instead of the subdomain?
Yes, on a paid plan. You claim the domain, point its DNS, and once it verifies it becomes your store address everywhere, including the link you share. Until then your subdomain link works exactly as it does now.
Is “DM to order” in my bio really a problem?
It works, up to a point. The ceiling is that it caps your sales at the hours you are awake and replying: someone watching a reel at 1am can either order or wait for you. A catalogue link takes the order at 1am and shows you a record of it in the morning.

Get an Instagram product catalog link you can paste in today.

Free to start, live in minutes. Your link, your UPI, zero commission.

Related:Create a free online storeWhatsApp checkout storeOrder management for sellersUPI store IndiaHow to sell on Instagram in India

Your next order shouldn't start with "price? 🙏"

Join Indian sellers turning their Instagram into a real business. Free to start, live in seconds.

Try out for free

No credit card needed · UPI ready · Cancel anytime

SmolBusiness is a no-code ecommerce website builder for Instagram sellers and small businesses in India. Create an online store in minutes, sell online on your own store link, and take UPI payments directly with zero commission. No website, developer, or hosting needed.

SmolBusiness