Link in bio
An Instagram product catalog link is a single bio link that opens your actual products: photos, prices, sizes, what is in stock, and a checkout that takes the payment. A link tree hands someone a menu of URLs and asks them to pick. A catalogue link hands them the thing they came for. With SmolBusiness your store lives at yourname.smolbusiness.in, and that address is what goes in your bio.
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1 link
Your whole catalogue, not a menu of URLs
24/7
People order while you are asleep
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Commission on orders, on every plan
No app
Buyers need no account to check out
Open your own bio link on your phone as if you were a stranger who just watched one reel. Run through this list. Anything it cannot do is a question you will answer in DMs later today.
If the price is not visible, the next message is “price?”. Every product page should carry its own price and MRP so nobody has to type.
Variants belong on the product, chosen by the buyer. Otherwise every order needs a round trip to confirm which one they meant.
A sold-out piece that still looks available costs you a refund conversation. Stock counts sit on each variant, and stock is held the moment an order is placed.
The buyer should be able to pay a UPI QR carrying the exact amount, or pay by card through your own Razorpay keys, without leaving for a chat.
Asking a first-time buyer to create a profile loses the sale. Buyers check out as guests, confirming their number with a one-time code so the order is tied to a real phone.
Almost everyone tapping your bio is on a phone, mid-scroll. A slow page is an abandoned page.
A tracking page the buyer can open themselves removes most of the “has it shipped?” messages you are answering by hand.
The same link works in the Story link sticker, so a reel, a Story and your bio all end at the same catalogue.
Your store lives at yourname.smolbusiness.in. That single address holds every product, so you never have to choose which one link to promote.
Each product carries photos, price, description, sizes or colours and its stock count, which is the entire content of a typical “price? size?” DM thread.
Someone sees your haul at 1am and either finds a catalogue they can order from or a “DM to order” that waits for you to wake up. Only one of those converts.
Checkout shows a UPI QR built from your own UPI ID with the amount filled in, or runs on your own Razorpay keys. The money never passes through us.
Three themes, your own colours and logo, so the link people tap from your bio does not feel like a form someone bolted on.
Start on the free subdomain and move to your own domain later on a paid plan. The bio link changes once and everything follows it.
Items, variant, address and payment status arrive together on web and on the mobile app, so nothing is reassembled from three separate messages.
Run a code on a launch or a Story-only discount, with a minimum order value, a usage cap and an expiry.
No cut of your sales on any plan. You are billed on a seller plan instead, so the platform never takes a percentage of what a customer pays you.
Phone plus a one-time code. No password to invent, no credit card. You pick your subdomain, which becomes your link: yourname.smolbusiness.in.
The same UPI ID you currently paste into chats. Checkout builds the QR from it with the order total already filled in, so the money goes straight to your account.
Start with the five or ten that generate the most DMs. Photos, price, description, sizes or colours, and how many you have. You can add the rest later.
Buy something from your own store. If any step makes you pause, it will stop a stranger completely.
On Instagram, open your profile, tap Edit profile, and put your store address in the links field. Instagram gives your bio one link area, which is exactly why it should open a catalogue rather than a menu.
Add it with the link sticker on a Story, and point captions at your bio. Product pages have their own links too, so a single item can be linked directly from a drop post.
When someone asks the price, send the product link instead of typing the price. This is the habit that actually moves your ordering off chat, and it takes about a week to stick.
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SmolBusiness is a no-code ecommerce website builder for Instagram sellers and small businesses in India. Create an online store in minutes, sell online on your own store link, and take UPI payments directly with zero commission. No website, developer, or hosting needed.