The website builder shortlist for Instagram sellers in India.

A month at 30 orders, side by side

Take a jewellery or thrift store doing 30 orders a month at an average basket of ₹800. On SmolBusiness you pay a flat plan and credits per paid order, never a share of the sale. Compare that with a builder on a paid subscription that also takes a percentage of each order.

A worked illustration, not a measurement. SmolBusiness figures are ours: the Starter plan at ₹299 with 1,000 credits a month, and 10 credits for an order in the ₹500 to ₹999 band. The right-hand column is deliberately generic because commission terms differ by builder, plan and gateway. Payment gateway charges are separate on every platform including ours, because the gateway is yours. Sell bigger baskets and you use more credits per order, sell smaller ones and you use fewer.

Questions, answered

Which website builder is best for Instagram sellers in India?

It depends on where your buyers come from. If they arrive from reels and your bio link and pay by UPI, a builder designed around that flow fits better than a general one, which is what SmolBusiness is: a storefront link, UPI straight to your bank and zero commission. If your growth plan is paid search with a large catalogue, Shopify or WooCommerce give you more depth.

Is Shopify worth it for a small Instagram business?

It is worth it once you need what it is good at: a big catalogue, deep app integrations or custom checkout logic. For a seller doing a few dozen orders a month out of Instagram DMs, you are paying a monthly plan and setting up a gateway for capability you will not use yet. Start on something simpler and move up if you outgrow it.

Can I build an online store without coding in India?

Yes. SmolBusiness, Shopify and Wix all need zero code for a working store. WooCommerce is the exception in practice, because you still manage hosting, WordPress updates and plugins even though you write no code yourself. On SmolBusiness you sign up with a phone number and OTP and add products from your phone.

How do I take UPI payments on my own website?

Two ways on SmolBusiness. By default checkout shows a QR built from your own UPI ID, the buyer pays and uploads a screenshot, and you verify it before shipping. Or connect your own Razorpay keys and orders confirm automatically when the money lands. In both cases the money goes to your account, not ours.

Does SmolBusiness take a commission on my sales?

No, zero commission on every plan. The money never reaches us, so there is nothing to take a cut from. You pay a flat plan and credits per paid order on bands by order value: 0 credits up to ₹149, 5 up to ₹499, 10 up to ₹999, 15 up to ₹2,499 and 20 above that.

Is a link-in-bio tool enough for selling on Instagram?

It is enough while you sell a handful of items and answer questions by hand. It stops being enough when you need product pages with variants, stock that reserves itself, coupons, order statuses and tracking. That is the point where a store builder earns its place.

How much does it cost to start an online store in India?

On SmolBusiness, nothing to start: the free plan includes unlimited products, your storefront, UPI payments and order tracking, plus a one-time 50-credit grant at signup. Paid plans begin at ₹299 a month. On other builders, budget for the plan plus a domain, and on WooCommerce hosting as well.

Can I use my own domain name with my Instagram store?

Yes. Every store gets a free yourname.smolbusiness.in address from signup, and on paid tiers you can connect a domain you already own. Once it is active it becomes your store address everywhere, including share links and order tracking.