Migration guide
Migrating an Instagram store is easier than migrating an ordinary ecommerce site, because the hard part of most migrations is moving payments and that part does not exist here. Customers pay a QR built from your own UPI ID, so there is no payout account to open, no balance to transfer and no gateway to re-approve. What you do move is your product catalogue and the link in your bio. The safe order is: build the new store quietly, test one real order on it, then swap the link and keep the old one open until every order placed on it has shipped.
No credit card needed · UPI ready · Cancel anytime
Nothing
To transfer on the payments side
1 link
The only thing your customers notice changing
0%
Commission on your sales from the first order
Free
To build the new store before you commit
The realistic picture, so nothing surprises you halfway through a Saturday.
| Carries over | Does not carry over | |
|---|---|---|
| How you get paid | Your UPI ID works as is. Checkout builds the QR from it | Nothing to move. There was no account in the middle |
| Products | Photos, prices, variants and stock, re-entered once | No automatic import between the two tools |
| Customers | Buyers need no account, so nothing to migrate for them | Your own exported contact list is yours to keep |
| Your store address | A new link, and your own domain when you point one | The old link stops being yours |
| Past order history | Keep your export for records | Old orders stay in the old tool |
| Reviews | New reviews are tied to a delivered order here | Old reviews cannot be transferred |
The reason most sellers migrate is the commission line rather than any single feature. Assume fifty orders averaging ₹1,000 in a month.
The 3% figure is an illustration of a typical commission model, not a quote from any named platform. SmolBusiness bills a separate seller plan instead of a share of your sales, so the cost does not grow with your revenue.
Do this while your old tool still works. Every one of these gets harder to retrieve after you stop paying for it, and some of it you will not be able to get back at all.
Names, phone numbers and delivery addresses of everyone who has ordered from you. This is the single most valuable asset in your store and the one most likely to be locked behind a plan you are about to cancel. Export it now, even if you never import it anywhere.
Pull the originals, not the versions the storefront serves. Compressed thumbnails look fine on the old site and poor on a new one, and reshooting a catalogue is the most expensive part of any migration.
At minimum, the last few months. You need it to answer a returns question, to file your accounts, and to know what actually sells before you decide which products go up first on the new store.
Check for money collected on your behalf that has not settled yet. Closing an account with an unsettled balance turns a simple move into a recovery exercise. Let it clear first.
Instagram bio, WhatsApp about, a highlight cover, past posts, printed packaging inserts, any paid ad still running. Migrations leak orders through links nobody remembered were live.
Buyers pay a QR built from your own UPI ID, so there is no payout account to open, no balance to transfer and no settlement cycle to inherit.
Your storefront gets its own address. Change the bio, and new orders arrive through the new checkout. Point your own domain at it whenever you are ready.
Pick the look that matches your brand, set your accent colour, and check it on a phone. Most of your buyers will never see it on anything else.
Recreate your discount codes as store coupons with percentage or fixed value, minimum order, usage caps, new-customer-only and an expiry date.
A review can only be left against a delivered order for that product, so what builds up on the new store is verified purchase feedback rather than anything anyone can post.
No cut on any sale from the first order onward. You are billed on a seller plan for the platform itself, never on what you sell.
Phone plus an OTP, then your store name and details. No password, no credit card, no waiting on approval. The storefront exists from this point on, on its own link, and nobody sees it until you share it.
Paste the UPI ID you already receive payments on. Checkout generates the payment QR from it, so money arrives exactly where it always has. If you would rather orders confirm themselves, you can connect your own Razorpay keys instead, and switch between the two later.
Not the whole catalogue on day one. Start with what actually sells, with real photos, prices, variants and stock counts, and let AI draft the descriptions. The long tail can go up over the following week without holding up the move.
Three storefront themes are available. Choose one and open your store on your own phone, because that is the device nearly every buyer will use. Fix anything that reads badly there before anyone else sees it.
Order something small from your own store, pay the QR, upload the screenshot, then verify the payment and mark it packed. This walks the entire flow end to end and catches a wrong UPI ID or a missing stock count while it costs you nothing.
This is the moment of the migration. Change the bio link, post a story so regulars know, and update the other places from your list: WhatsApp about, highlight covers, any live ad.
Do not close the old account the same day. Keep it open until every order placed on it has been delivered and any pending settlement has landed. Only then cancel.
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SmolBusiness is a no-code ecommerce website builder for Instagram sellers and small businesses in India. Create an online store in minutes, sell online on your own store link, and take UPI payments directly with zero commission. No website, developer, or hosting needed.