Website for Instagram business
A website for an Instagram business is the shop your audience is already asking for: one link where followers browse your catalogue, see what is in stock, add to cart and pay, without you typing a price into a DM. You already have the audience. This is the part that turns a reel into an order you can actually track.
No credit card needed · UPI ready · Cancel anytime
1 link
In your bio, and the whole catalogue is browsable
No code
Phone number, OTP, and your store exists
UPI
Buyers pay you directly, into your own bank
0%
Commission on your orders, on every plan
Instagram stays where you build the audience. The website is where the buying happens. These are the parts that change.
| Instagram + your store website | Instagram DMs alone | |
|---|---|---|
| Seeing prices | On every product page, at any hour | Only when you reply |
| Stock | Shown live, and reserved at checkout | You check and answer manually |
| Buying more than one thing | A cart, with the total worked out | Added up by hand in chat |
| Payment | UPI QR at checkout, or Razorpay on your keys | You send your UPI ID each time |
| Address collection | A form, with PIN code validation | Typed into chat, sometimes incomplete |
| Order records | A dashboard, searchable across all orders | Chat history and a notebook |
| “Where is my order?” | Buyer tracks it themselves, no account needed | Another DM you answer |
| Reviews | Tied to a delivered order, shown on the product | Screenshots reposted to your story |
| Cut taken from a sale | 0%, on every plan | None, but nothing else is handled either |
Someone sees your jewellery reel at 11pm and DMs “price?”. Nothing about that is broken. It just does not scale, and here is where it leaks.
Every “price?” and “is this in stock?” needs you to answer it personally. A follower browsing at midnight either waits until morning or forgets by then.
Price, sizes, shipping charge, how long it takes, your UPI ID. On a store page those answers sit next to the product and nobody has to ask.
The item in one, the payment screenshot in another, the address in a third, and the total worked out on a calculator. Reassembling that a week later is guesswork.
There is nothing holding stock while a buyer goes to pay. With a checkout, stock is reserved the moment the order is placed.
“Has it shipped?” arrives for every order, often twice. Buyers who can look it up themselves stop asking.
A notebook records what sold. It does not tell you which product page people opened and left, or how many added to cart and did not finish.
Put yourstore.smolbusiness.in in your bio and your story stickers. Followers browse the full catalogue, see prices and stock, and check out without opening a DM.
Multiple items, variants, coupon codes, shipping and the total calculated for you. Nobody adds up an order in a chat window any more.
Checkout builds a QR from your own UPI ID. Buyers pay you directly and upload the screenshot, and you approve it in a verify queue before shipping. Nothing is held in the middle.
Connect your own Razorpay account and orders confirm automatically once payment clears. The account and the money are yours either way.
Three themes, all mobile-first, with your accent colour. Someone tapping through from a reel gets a store page that looks like it belongs to your brand.
Buyers confirm their number by OTP before an order is created, so a fake order cannot sit on your stock while you wait for a payment that never comes.
Order updates go out over WhatsApp and email, and buyers follow their order from placed to delivered on your store without creating an account.
A review can only be left against a delivered order, so the ratings on your product pages come from people who actually bought the thing.
We never take a percentage of an order. What your customer pays is what you keep, on the free plan and every paid one.
Free to start, no code, and zero commission on every order.

Join Indian sellers turning their Instagram into a real business.
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No credit card needed · UPI ready · Cancel anytime
SmolBusiness is a no-code ecommerce website builder for Instagram sellers and small businesses in India. Create an online store in minutes, sell online on your own store link, and take UPI payments directly with zero commission. No website, developer, or hosting needed.