Online store builder · Made for India

An online store builder built around how India actually pays.

An online store builder lets you create a working shop without writing code or hiring anyone: you add products, it gives you a storefront on its own link, and customers browse and check out there. Most of them were designed for card payments in other markets, which is why UPI usually arrives as an add-on and why a commission gets taken on the way through. SmolBusiness starts from the other end. Checkout shows a QR built from your own UPI ID, so payments land in your bank rather than in a balance you wait on, and nothing is deducted from a sale.

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No credit card needed · UPI ready · Cancel anytime

Minutes

From signing up to a live storefront

0%

Commission on your sales, on every plan

UPI

Buyers pay your own QR, direct to your bank

Free

To start, no credit card needed

What actually differs between store builders here

Feature lists across builders look nearly identical. The things that decide whether one works for a small Indian seller are further down the page than the feature grid usually goes.

SmolBusinessA general-purpose store builder
Who receives the paymentYou. Checkout shows a QR from your own UPI IDTheir gateway, then settled to you
Cut taken from a sale0%, on every planA transaction fee, or a commission, or both
Cost to startFree, and no card to enterUsually a monthly fee after a trial
What a buyer needsA UPI app and a phone number. No accountCommonly an account and a card
Where you run the shop fromPhone app or web dashboard, same dataUsually a desktop-first admin panel
Setup work before the first salePhone number, UPI ID, productsTheme, domain, gateway onboarding, tax setup
Your own domainSupported. Claim it, point DNS, it goes liveSupported, often on a higher plan

What ₹50,000 of sales costs you

Commission is the line that decides this for most small sellers, and it is easiest to see across one month. Assume fifty orders averaging ₹1,000 each.

CostSmolBusinessAt a 3% commission
Sales collected₹50,000₹50,000
Commission deducted₹0₹1,500 + GST
Where it arrivesYour UPI, per orderTheir settlement cycle
You keep₹50,000₹48,500 or less

The 3% figure is an illustration of a typical commission model, not a quote from any named platform. SmolBusiness charges a separate seller plan rather than a share of your sales, so what you pay does not scale with your revenue.

Is this the right builder for you?

A good fit if

  • ✓You sell through Instagram or WhatsApp and want a proper checkout instead of DM negotiation.
  • ✓You want customers paying your UPI directly rather than a platform paying you later.
  • ✓You run the business from your phone as much as from a laptop.
  • ✓You would rather approve each payment yourself before committing stock.
  • ✓Commission on every sale is the cost you most want to remove.

Look elsewhere if

  • ✓You need cash on delivery. There is no COD anywhere in this platform.
  • ✓Your buyers are largely outside India and pay by card in other currencies.
  • ✓You need deep marketplace integrations or a large third-party app ecosystem.
  • ✓You want storefront search and filters, which are not built yet.
  • ✓You need a heavily customised theme built by a developer.
⚡

Live in minutes

Sign up with a phone number, add your store details and products, and the storefront is live on its own link. Nothing to code, host or renew.

🏦

UPI straight to your account

Customers pay a QR built from your own UPI ID and the money lands in your bank. The platform never holds, splits or routes it.

🎨

Three themes, your colours

Choose a storefront theme and set your accent colour so the shop looks like your brand rather than a template with your logo pasted on.

📦

Stock that keeps itself honest

Stock is reserved when the order is placed, not when payment clears, so two people cannot buy the last one during the payment window.

🏷️

Coupons with real rules

Percentage or fixed discounts, a minimum order value, usage caps overall and per customer, new-customer-only, and an expiry date.

🇮🇳

Built for Indian sellers

UPI-first checkout, Indian phone and pincode validation, rupee pricing, and order updates sent over WhatsApp and email.

Building your store

  1. 1

    Sign up with your phone number

    Phone plus an OTP. There is no password to invent and no credit card to enter before you can see what you are getting.

  2. 2

    Name your store and add your UPI ID

    Your store gets its own address. The UPI ID you paste becomes the payment QR your customers scan at checkout.

  3. 3

    Add your products

    Photos, prices, variants and stock counts. AI can draft product descriptions and captions, which is usually the slowest part of listing a catalogue.

  4. 4

    Pick a theme and check it on your phone

    Set the theme and accent colour, then open the store on your own phone. That is the device nearly every customer will use.

  5. 5

    Share the link and start selling

    Put the link in your Instagram bio. Customers browse, check out, pay your UPI and upload their screenshot. You verify, ship, and they track it themselves.

Questions, answered

What is the best online store builder in India?
It depends on how you get paid. If most of your customers pay by UPI and you sell through Instagram, a UPI-first builder makes more sense than a general-purpose one, because payments reach your bank directly instead of settling through a gateway. SmolBusiness is built for exactly that: a real storefront on your own link, UPI checkout, and zero commission on sales.
Can I build an online store for free?
Yes. You can create your store and go live for free with no credit card, and there is no commission on any sale. The platform is billed separately as a seller plan: you get 50 credits once at signup, and a paid order costs credits on a band based on its value.
Do I need coding or a website to use it?
No. There is nothing to code, host or maintain. Every store comes with its own themed storefront on a shareable link, ready for your Instagram bio. If you already own a domain you can point it at your store instead.
How do customers pay me?
Checkout shows a QR built from your own UPI ID along with the exact amount. The customer pays from any UPI app, uploads the payment screenshot, and the order waits until you approve it. If you prefer orders to confirm themselves, you can connect your own Razorpay keys.
How long does it take to set up?
Minutes to be live, an evening to be properly stocked. Signing up, adding your UPI ID and putting up your first products is quick. Photographing and listing a full catalogue is the part that takes real time, on any platform.
Can I use my own domain name?
Yes. Custom domains are supported: claim the domain, point your DNS at it, and once it verifies and the certificate is issued it becomes your store's address everywhere, including storefront links and order tracking pages.
Can I manage the store from my phone?
Yes. There is a mobile app and a web dashboard over the same data, so you can list a product, verify a payment or update an order from either. Most sellers do the day-to-day from their phone and use the web dashboard for longer sessions.
What is not included?
There is no cash on delivery anywhere in the platform. Storefront search and filters are not built yet, and neither is barcode scanning or in-app support chat. Being clear about that is more useful than a feature list you discover holes in later.

Build your store this evening.

Free to start, live in minutes. Your link, your UPI, zero commission.

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Related:Create a free online storeEcommerce store builder IndiaUPI store IndiaWhatsApp checkout storeHow to sell on Instagram in India

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SmolBusiness is a no-code ecommerce website builder for Instagram sellers and small businesses in India. Create an online store in minutes, sell online on your own store link, and take UPI payments directly with zero commission. No website, developer, or hosting needed.

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